{"id":21261,"date":"2025-04-22T12:11:06","date_gmt":"2025-04-22T12:11:06","guid":{"rendered":"https:\/\/rottaprint.com\/?p=21261"},"modified":"2025-12-17T10:28:30","modified_gmt":"2025-12-17T10:28:30","slug":"ursus-breweries-und-rottaprint-ein-rezept-fuer-attraktive-etiketten","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/de\/blog\/ursus-breweries-und-rottaprint-ein-rezept-fuer-attraktive-etiketten\/","title":{"rendered":"Ursus Breweries und Rottaprint: Ein Rezept f\u00fcr attraktive Etiketten"},"content":{"rendered":"

F\u00fcr Rottaprint ist jedes von uns produzierte Etikett eine Visitenkarte des Produkts unseres Kunden und eine Gelegenheit, eine starke visuelle Verbindung zum Konsumenten herzustellen. Der Erfolg unserer Kunden ist auch unser Erfolg, und die langj\u00e4hrige Partnerschaft mit Ursus Breweries<\/a><\/span> veranschaulicht diese Philosophie. In diesem Interview werden wir untersuchen, wie unser flexibler Ansatz, die F\u00e4higkeit, prompt auf spezifische Bed\u00fcrfnisse zu reagieren, und das Engagement f\u00fcr wettbewerbsf\u00e4hige und nachhaltige L\u00f6sungen Rottaprint<\/a><\/span> zu einem vertrauensw\u00fcrdigen Partner f\u00fcr einen der Marktf\u00fchrer auf dem rum\u00e4nischen Biermarkt gemacht haben.<\/span><\/strong><\/h4>\n

\"Ursus<\/p>\n

\u201eUrsus Breweries, Teil der japanischen Asahi-Gruppe, arbeitet seit \u00fcber 5 Jahren mit Rottaprint in einer soliden Partnerschaft zusammen, die auf gemeinsamen Werten wie Qualit\u00e4t, Nachhaltigkeit und Exzellenz basiert. Rottaprint, in der Branche und bei Partnern als der \u201esiebenb\u00fcrgische Japaner\u201c bekannt, ist eines der wenigen rum\u00e4nischen Unternehmen, das seit 2013 das japanische Kaizen-Managementsystem implementiert hat und somit effiziente Prozesse und ein harmonisches Arbeitsumfeld gew\u00e4hrleistet. Dieser Ansatz hat es Rottaprint erm\u00f6glicht, die Qualit\u00e4t der Ursus-Produkte erfolgreich zu unterst\u00fctzen und ein vertrauensw\u00fcrdiger strategischer Partner zu werden.<\/p>\n

Wann haben Sie die Zusammenarbeit mit Rottaprint begonnen und was hat Sie dazu bewogen, sie f\u00fcr die Etikettenproduktion auszuw\u00e4hlen?<\/b><\/h3>\n

Wir haben die Zusammenarbeit mit Rottaprint im Jahr 2019 begonnen, als Ursus Breweries ein neues Produktportfolio im Werk Cluj f\u00fcr die Sortimente B\u00e2rlog und Azuga entwickelte. Wir haben Rottaprint f\u00fcr dieses Projekt haupts\u00e4chlich aufgrund ihrer Flexibilit\u00e4t, da die ben\u00f6tigten Etikettenmengen relativ gering waren, und ihres wettbewerbsf\u00e4higen Preises gew\u00e4hlt.<\/p>\n

Welche Hauptvorteile haben Sie aus dieser Zusammenarbeit gezogen und wie hat Rottaprint zur Verbesserung Ihrer Produkte beigetragen?<\/b><\/h3>\n

Die Hauptvorteile der Zusammenarbeit mit Rottaprint sind der wettbewerbsf\u00e4hige Preis, der es uns erm\u00f6glicht, die Kosten unserer Produkte zu kontrollieren, und die N\u00e4he, die eine schnelle Reaktion auf die Identifizierung und L\u00f6sung von Problemen gew\u00e4hrleistet, die im Etikettierungsprozess auftreten. Rottaprint hat uns auch geholfen, die Form unserer Etiketten zu optimieren, sodass das Endprodukt f\u00fcr den Verbraucher ein angenehmes und attraktives Erscheinungsbild hat.<\/p>\n

Angesichts der h\u00e4ufigen Ver\u00e4nderungen in Ihrer Branche im Regal, wie haben sich die Etiketten Ihrer Marke im Laufe der Jahre entwickelt, um f\u00fcr Kunden attraktiv zu bleiben? Wie oft \u00e4ndern Sie in der Regel das Design\/Material der Etiketten und aus welchen Gr\u00fcnden?<\/b><\/h3>\n

Das Prinzip, das wir bei jeder \u00c4nderung der Etiketten angewendet haben, war die Beibehaltung der Einfachheit. Wir versuchen, unsere Etiketten so einfach wie m\u00f6glich zu halten und die Farben mit dem abzustimmen, was die Stammkunden f\u00fcr \u00e4hnliche Produkte aus L\u00e4ndern mit einer Tradition im Bereich der handwerklichen Biere erwarten.<\/p>\n

Das Design \u00e4ndert sich ungef\u00e4hr alle 5 Jahre. Neben dem neuen Erscheinungsbild, das wir den Konsumenten bieten m\u00f6chten, und unserer Botschaft als innovatives Unternehmen in diesem Bereich, zielt die \u00c4nderung auch auf Nachhaltigkeit ab<\/span><\/span>, <\/span><\/span>die kontinuierliche Reduzierung der Auswirkungen unserer Produkte auf die Umwelt.<\/a><\/span><\/strong><\/p>\n

Wie beeinflussen Produktetiketten die Kaufentscheidung der Konsumenten?<\/b><\/h3>\n

Wir sind uns bewusst, dass in vielen F\u00e4llen das Etikett das Produkt verkauft. Ein gut gemachtes Etikett, das das \u00e4sthetische Erscheinungsbild mit n\u00fctzlichen und relevanten Informationen f\u00fcr den Verbraucher in Einklang bringt, hat einen gro\u00dfen Einfluss auf die Produktwahl des Kunden. Wir verstehen die Bedeutung des ersten visuellen Kontakts, weshalb wir uns st\u00e4ndig auf die Gestaltung attraktiver, gut strukturierter Etiketten konzentrieren, die den Erwartungen unserer Konsumenten entsprechen.<\/p>\n

Welche Ma\u00dfnahmen haben Sie ergriffen, um die Nachhaltigkeit der Etiketten zu gew\u00e4hrleisten, und wie wurden diese von den Konsumenten aufgenommen?<\/b><\/h3>\n

Die erste Ma\u00dfnahme war die Reduzierung der Anzahl der Etiketten pro Flasche. Anschlie\u00dfend haben wir die Anzahl der f\u00fcr den Druck verwendeten Farben so weit wie m\u00f6glich reduziert, ohne jedoch die visuelle Attraktivit\u00e4t des Produkts zu beeintr\u00e4chtigen. Wir arbeiten weiterhin an der Reduzierung der Gr\u00f6\u00dfe dieser Etiketten und achten stets darauf, die korrekte und vollst\u00e4ndige Information der Verbraucher nicht zu beeintr\u00e4chtigen. Parallel dazu legen wir Wert auf die Verwendung m\u00f6glichst umweltfreundlicher Materialien<\/strong><\/a><\/span> und st\u00e4rken so unser Engagement f\u00fcr Nachhaltigkeit und die Reduzierung der Umweltauswirkungen.<\/p>\n

Was m\u00f6chten Sie Rottaprint zu seinem 33-j\u00e4hrigen Bestehen mitteilen?<\/b><\/h3>\n

Zun\u00e4chst m\u00f6chten wir Rottaprint zu 33 Jahren kontinuierlicher T\u00e4tigkeit in Cluj gratulieren. Wir, Ursus Breweries, Teil der japanischen Asahi-Gruppe, freuen uns, Partner von<\/span> Rottaprint, „dem siebenb\u00fcrgischen Japaner“<\/a><\/strong><\/span>, zu sein, einem Unternehmen mit einem ausgezeichneten Ruf sowohl auf dem Markt, in dem es t\u00e4tig ist, als auch in der lokalen Gemeinschaft.\u201d<\/p>\n

\"33<\/p>\n

 <\/p>\n

\u00dcber den \u00e4sthetischen Aspekt hinaus spiegelt die Zusammenarbeit zwischen Ursus Breweries und Rottaprint ein st\u00e4ndiges Streben nach Weiterentwicklung und Nachhaltigkeit wider. Durch die Anpassung des Etikettendesigns an Markttrends und die Umsetzung umweltfreundlicher Ma\u00dfnahmen demonstriert Ursus Breweries ein ernsthaftes Engagement f\u00fcr Konsumenten und Umwelt.<\/p>\n

Wenn Sie einen zuverl\u00e4ssigen Partner suchen, der die Bedeutung der visuellen Wirkung Ihrer Produkte versteht und ma\u00dfgeschneiderte L\u00f6sungen anbietet, steht Ihnen das Rottaprint-Team gerne zur Seite.<\/p>\n

Fordern Sie ein Angebot an<\/strong><\/a><\/span>,<\/span><\/span> und wir finden die passende L\u00f6sung f\u00fcr Sie.<\/p>\n

Der Originalartikel kann auf retail.ro<\/a><\/span><\/strong> (RO-Inhalt) gelesen werden.<\/p>\n","protected":false},"excerpt":{"rendered":"

F\u00fcr Rottaprint ist jedes von uns produzierte Etikett eine Visitenkarte des Produkts unseres Kunden und eine Gelegenheit, eine starke visuelle … Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":21266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-21261","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kunden-projekte"],"acf":[],"yoast_head":"\nUrsus Breweries und Rottaprint: Ein Rezept f\u00fcr attraktive Etiketten<\/title>\n<meta name=\"description\" content=\"Ursus Breweries und Rottaprint: Ein Rezept f\u00fcr attraktive Etiketten. 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