{"id":21492,"date":"2025-07-01T07:31:38","date_gmt":"2025-07-01T07:31:38","guid":{"rendered":"https:\/\/rottaprint.com\/?p=21492"},"modified":"2025-12-17T10:05:41","modified_gmt":"2025-12-17T10:05:41","slug":"rottaprint-und-farmec-7-jahre-zusammenarbeit-made-in-romania","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/de\/blog\/rottaprint-und-farmec-7-jahre-zusammenarbeit-made-in-romania\/","title":{"rendered":"Rottaprint und Farmec: 7 Jahre Zusammenarbeit Made in Romania"},"content":{"rendered":"

\"Rottaprint<\/h3>\n

Was passiert, wenn zwei rum\u00e4nische Marktf\u00fchrer sich zusammenschlie\u00dfen, um einen entscheidenden Bestandteil ihrer Vertriebsstrategie zu optimieren? Das Ergebnis ist eine erfolgreiche Zusammenarbeit, wie die siebenj\u00e4hrige Partnerschaft zwischen Rottaprint<\/a><\/span> und Farmec<\/a><\/span> zeigt. Diese Zusammenarbeit wurde 2018 ins Leben gerufen und hatte zum Ziel, Etiketten zu echten Marketinginstrumenten zu machen, die die Markenidentit\u00e4t widerspiegeln und Kaufentscheidungen beeinflussen k\u00f6nnen. Dieser Artikel gew\u00e4hrt einen Blick hinter die Kulissen dieser Zusammenarbeit und zeigt, wie Qualit\u00e4t, Geschwindigkeit und technische Innovation zu wirkungsvollen Etiketten f\u00fchren.<\/span><\/strong><\/h4>\n

\u201dRottaprint und Farmec<\/a><\/span><\/strong>, zwei Unternehmen mit 100% rum\u00e4nischem Kapital, schlossen sich 2018 zusammen, um hochwertige Etiketten zu entwickeln, die die Markenidentit\u00e4t widerspiegeln und die Verbraucher im Regal ansprechen. Die Zusammenarbeit, die vor 7 Jahren begann, festigte sich durch gemeinsame Werte der beiden rum\u00e4nischen Marken, wie stabile Partnerschaften, Professionalit\u00e4t und Qualit\u00e4t. Zu Beginn dieser Partnerschaft verf\u00fcgte Rottaprint bereits \u00fcber 27 Jahre Markterfahrung und ein vielf\u00e4ltiges Produktportfolio<\/a><\/span><\/strong>, von denen einige erstmals in Rum\u00e4nien eingef\u00fchrt wurden. Dazu geh\u00f6ren Schrumpffolien-Etiketten<\/a><\/span><\/strong>, die 2008 von Rottaprint als Premiere auf den lokalen Markt gebracht und 2019 verbessert wurden, indem die bei ihrer Herstellung verwendete PVC-Folie durch PETg, ein umweltfreundliches Material, ersetzt wurde. Im Einklang mit seinem Engagement f\u00fcr Nachhaltigkeit<\/a><\/span><\/strong> bietet Rottaprint derzeit rPET mit bis zu 40 % postindustriellem Recyclinganteil und rPET mit postkonsumiertem Recyclinganteil an.<\/p>\n

\u00dcber rPET und PETg hinaus hat sich das Segment der Shrink-Sleeve-Etiketten<\/strong><\/a><\/span> im Portfolio von Rottaprint weiterentwickelt und bietet nun spezialisierte L\u00f6sungen f\u00fcr verschiedene Marktanforderungen. Zu den neuesten Erg\u00e4nzungen z\u00e4hlen OPS-Material, das f\u00fcr seine hervorragende Optik bekannt ist, und die Schrumpfh\u00fclle mit Lichtbarriere, einschlie\u00dflich UV-Schutz. Diese wurde speziell f\u00fcr lichtempfindliche Produkte wie Proteingetr\u00e4nke entwickelt, die aufgrund ihrer Zusammensetzung zus\u00e4tzlichen Schutz und ein vollst\u00e4ndig undurchsichtiges Material ben\u00f6tigen, um ihre Eigenschaften zu bewahren.<\/p>\n

In diesem Artikel untersuchen wir, wie sich die Partnerschaft zwischen Farmec und Rottaprint im Laufe der Zeit entwickelt hat, welchen Einfluss Etiketten auf Kaufentscheidungen haben und welche Herausforderungen mit der Anpassung von Designs verbunden sind, um in einem sich st\u00e4ndig ver\u00e4ndernden Markt relevant zu bleiben.<\/p>\n

Wann haben Sie begonnen, mit Rottaprint zusammenzuarbeiten, und was hat Sie dazu bewogen, sich f\u00fcr diese Firma f\u00fcr die Etikettenproduktion zu entscheiden?<\/strong><\/h3>\n

Unsere Zusammenarbeit mit Rottaprint begann im Jahr 2018. Ihre Professionalit\u00e4t, Schnelligkeit und die Qualit\u00e4t der gelieferten Materialien haben uns dazu bewogen, uns f\u00fcr Rottaprint zu entscheiden.<\/p>\n

Was sind die wichtigsten Vorteile, die Sie aus dieser Zusammenarbeit gezogen haben, und wie hat Rottaprint zur Verbesserung Ihrer Produkte beigetragen?<\/strong><\/h3>\n

Zu den wichtigsten Vorteilen z\u00e4hlen die kurzen Lieferzeiten und die Qualit\u00e4t der Etiketten. Wir arbeiten sehr gut mit Rottaprint zusammen und haben in zahlreichen Situationen von ihrem umfangreichen Fachwissen profitiert, das uns geholfen hat, wichtige Projekte erfolgreich abzuschlie\u00dfen.<\/p>\n

Angesichts der Tatsache, dass sich Ihre Branche h\u00e4ufig ver\u00e4ndert, wie haben sich die Etiketten Ihrer Marke im Laufe der Jahre entwickelt, um f\u00fcr Kunden attraktiv zu bleiben? Wie oft \u00e4ndern Sie in der Regel das Design\/Material Ihrer Etiketten und was ist der Grund daf\u00fcr?<\/strong><\/h3>\n

Das Design der Etiketten \u00e4ndert sich einmal oder (h\u00f6chstens) zweimal im Jahr, je nach \u00c4nderungen der Farben oder Inhaltsstoffe.<\/p>\n

Wie beeinflussen Produktetiketten die Kaufentscheidungen der Verbraucher?<\/strong><\/h3>\n

Produktetiketten k\u00f6nnen Kaufentscheidungen erheblich beeinflussen. Ein attraktives Design kann den Ausschlag geben, wenn es darum geht, sich im Regal f\u00fcr ein Produkt zu entscheiden.<\/p>\n

Welche Ma\u00dfnahmen haben Sie ergriffen, um die Nachhaltigkeit Ihrer Etiketten zu gew\u00e4hrleisten, und wie wurden diese von den Verbrauchern aufgenommen?<\/strong><\/h3>\n

Unsere Produktetiketten bestehen zu 25 % aus recyceltem Material.<\/p>\n

Welche Botschaft w\u00fcrden Sie Rottaprint zu seinem 33-j\u00e4hrigen Bestehen \u00fcbermitteln?<\/strong><\/h3>\n

Alles Gute! Machen Sie weiter so.\u201d<\/p>\n

Die Partnerschaft zwischen Rottaprint und Farmec ist mehr als nur eine Lieferanten-Kunden-Beziehung; sie ist ein Beweis f\u00fcr die Kraft der Zusammenarbeit \u201eMade in Romania\u201d und gemeinsamer Werte. Beide Unternehmen haben in Qualit\u00e4t und Nachhaltigkeit investiert und sich st\u00e4ndig an die Marktdynamik angepasst, um relevant und attraktiv zu bleiben.<\/p>\n

Wir gratulieren Farmec zu seinem Beitrag zur rum\u00e4nischen Innovation und freuen uns darauf, diesen gemeinsamen Weg fortzusetzen und andere Marken zu inspirieren, in nachhaltige Partnerschaften und wirkungsvolle Verpackungen zu investieren.<\/p>\n

Fordern Sie ein Angebot an<\/a><\/span><\/strong> und wir finden die richtige L\u00f6sung f\u00fcr Sie.<\/p>\n

Der Originalartikel kann auf retail.ro<\/a><\/strong><\/span> (RO-Inhalt) gelesen werden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Was passiert, wenn zwei rum\u00e4nische Marktf\u00fchrer sich zusammenschlie\u00dfen, um einen entscheidenden Bestandteil ihrer Vertriebsstrategie zu optimieren? Das Ergebnis ist eine … Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":21738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-21492","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kunden-projekte"],"acf":[],"yoast_head":"\nRottaprint und Farmec: 7 Jahre Zusammenarbeit Made in Romania<\/title>\n<meta name=\"description\" content=\"Rottaprint und Farmec: 7 Jahre Zusammenarbeit Made in Romania. 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