{"id":22365,"date":"2022-08-01T09:44:56","date_gmt":"2022-08-01T09:44:56","guid":{"rendered":"https:\/\/rottaprint.com\/?p=22365"},"modified":"2025-12-17T11:48:41","modified_gmt":"2025-12-17T11:48:41","slug":"triterra-weinetikett-nach-mass-eine-erfolgsgeschichte","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/de\/blog\/triterra-weinetikett-nach-mass-eine-erfolgsgeschichte\/","title":{"rendered":"Triterra-Weinetikett nach Ma\u00df: eine Erfolgsgeschichte"},"content":{"rendered":"
\n

Rottaprint hat in enger Zusammenarbeit mit dem Marken- und Visual-Identity-Designer TD Studio und dem Weingut Triterra eine Reihe von individuellen Weinetiketten nach Ma\u00df entworfen. Etiketten, die die besondere Herkunft der Produkte hervorheben. Das Endergebnis spricht f\u00fcr sich selbst, und wir freuen uns, Teil dieses Prozesses gewesen zu sein.<\/span><\/p>\n

\"Individuelles<\/p>\n

Was waren die Erwartungen von Triterra Winery?<\/h2>\n<\/div>\n

Das f\u00fcr Triterra<\/span><\/a><\/strong> entworfene individuelle Weinetikett hat eine hochwertige Optik und Haptik<\/strong><\/span>. Es soll die Geschichte der Herkunft des Weins erz\u00e4hlen und eine emotionale Verbindung zu den Verbrauchern herstellen.<\/p>\n

Der Grafikdesigner Sorin T\u00eert nutzte sein Fachwissen, um eine interessante M\u00f6glichkeit zu finden, drei Weinetiketten mit unterschiedlichen Designs zu entwerfen. Gleichzeitig stellte er sicher, dass alle Etiketten der gesamten Produktpalette einheitlich waren.<\/p>\n

Die Produkte der Marke Triterra sind in erster Linie f\u00fcr den HoReCa-Markt bestimmt und werden daher haupts\u00e4chlich in den eigenen Hotels und Restaurants des Unternehmens verkauft. Sie sind jedoch nat\u00fcrlich auch in anderen Restaurants, Bars und Fachgesch\u00e4ften erh\u00e4ltlich.<\/p>\n

\"Weinetikett<\/p>\n

\"Weinetikett<\/p>\n

Wie ist das Konzept des Labels entstanden?<\/h2>\n

Der Name der Weinmarke leitet sich von dem besonderen geografischen Gebiet ab, in dem sich die Weinberge des Weinguts befinden. Die Halmeu-H\u00fcgel vereinen die kulturellen Br\u00e4uche von drei verschiedenen Regionen: Rum\u00e4nien, Ungarn und der Ukraine.<\/p>\n

Die Herkunft der Produkte ist f\u00fcr den Weinproduzenten von besonderer Bedeutung. Deshalb wollte er mit dem Etikett das entscheidende Element<\/strong><\/span> hervorheben: den Boden<\/span><\/strong>. Die Inspiration f\u00fcr die Marke Triterra liegt in der Landschaft begr\u00fcndet, die durch die Aktivit\u00e4t alter Vulkane<\/span><\/strong> gepr\u00e4gt ist, wobei die H\u00fcgel aus Schichten von Vulkangestein bestehen.<\/p>\n

„Die Idee f\u00fcr den Namen \u201eTriterra\u201c kam mir aufgrund der Tatsache, dass man vom Weinberg, der sich auf rum\u00e4nischem Gebiet befindet, sowohl Ungarn als auch die Ukraine sehen kann, sodass dieser Ort an der Schnittstelle der drei L\u00e4nder<\/span><\/strong> liegt. Das Trittera-Logo vermittelt grafisch dieselbe Idee der Schnittstelle dreier \u201eL\u00e4nder\u201c. Der Abstand zwischen den 12 Linien erinnert ebenfalls an den Buchstaben \u201eT\u201c. Ein weiteres wichtiges Merkmal des Standorts bzw. des Weinbergs ist, dass er auf einer Landzunge aus Vulkangestein liegt, das aus Ungarn stammt und in der Region Halmeu nach Rum\u00e4nien gelangt. Das Vulkangestein verleiht den Trauben und dem Wein einige besondere Eigenschaften, weshalb wir drei verschiedene Steine<\/span><\/strong> f\u00fcr das Etikettenkonzept ausgew\u00e4hlt haben\u201c<\/em>, gesteht Sorin T\u00eert.<\/p>\n

\"Weinetikett<\/p>\n

Wie hat Rottaprint die komplexen Anforderungen f\u00fcr dieses individuelle Weinetikett erf\u00fcllt?<\/h2>\n

Wir waren von Anfang an in die Gestaltung des Etikettendesigns involviert. Vor allem arbeiteten wir eng mit dem Spezialisten f\u00fcr Markenidentit\u00e4t und Design zusammen. Das Ziel war es, die am besten geeigneten Druckverfahren, Veredelungen und Materialien<\/span><\/strong> zu empfehlen, die die Geschichte der Triterra-Weine am besten zur Geltung bringen w\u00fcrden. Wir hatten vom Kunden klare Vorgaben, wie die individuellen Etiketten sowohl optisch als auch haptisch aussehen sollten. Die Experten von Rottaprint fanden daher die idealen L\u00f6sungen<\/span><\/strong>.<\/p>\n

\"Weinetikett<\/p>\n

Das Etikett wird mit viel Liebe zum Detail<\/strong><\/span> unter Verwendung zweier Drucktechnologien<\/strong><\/a><\/span> gedruckt: Digitaldruck<\/strong><\/a><\/span> und Siebdruck<\/strong><\/a><\/span>. Durch die Kombination verschiedener Veredelungstechniken wie selektiver Folienpr\u00e4gung und selektivem Glanzlackieren konnte das Designkonzept umgesetzt werden. Das zentrale Element des Etiketts ist das Wort \u201eTriterra\u201c. Es sticht dank der Kombination aus Folie und Pr\u00e4gung<\/strong><\/span> hervor. Durch das Aufbringen der Folie in Verbindung mit der Verformung des Materials entstanden Pr\u00e4gungen auf den Oberfl\u00e4chen, auf denen die Folie aufgebracht wurde. Diese Technik sorgte f\u00fcr eine t<\/span>aktile<\/span>,<\/span> komplexe Textur und ein nat\u00fcrliches Muster<\/span><\/strong>.<\/p>\n

\u201eRottaprint hat uns erneut mit sehr detaillierten Anweisungen geholfen. Ein Beispiel daf\u00fcr ist die Aufteilung der Darstellung der drei Felsen auf den Etiketten in verschiedene Ebenen mit unterschiedlichen Farben und Texturen<\/strong><\/span>. Auf diese Weise bilden alle Elemente zusammen ein Ganzes mit einer ausdrucksstarken und einzigartigen Textur<\/strong><\/span> f\u00fcr jedes Etikett: wei\u00df, rosa und rot. Das Endprodukt sieht umwerfend aus. Die Etiketten vermitteln genau das gew\u00fcnschte unverwechselbare Erscheinungsbild\u201c<\/em>, sagt Sorin T\u00eert.<\/p>\n

\"Weinetikett<\/p>\n

Fordern Sie ein Angebot<\/strong><\/a><\/span> f\u00fcr den Druck Ihres individuellen Weinetiketts an, und wir finden die richtige L\u00f6sung f\u00fcr Sie.<\/span><\/h4>\n

Credit<\/span><\/p>\n

Kunde: Tarr Winery<\/p>\n

Weinetikettendesigner: TD Studio<\/p>\n

Druckerei: Rottaprint<\/p>\n","protected":false},"excerpt":{"rendered":"

Rottaprint hat in enger Zusammenarbeit mit dem Marken- und Visual-Identity-Designer TD Studio und dem Weingut Triterra eine Reihe von individuellen … Continued<\/a><\/p>\n","protected":false},"author":7754,"featured_media":12845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-22365","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kunden-projekte"],"acf":[],"yoast_head":"\nTriterra-Weinetikett nach Ma\u00df: eine Erfolgsgeschichte | Rottaprint<\/title>\n<meta name=\"description\" content=\"Das individuell gestaltete Triterra-Weinetikett nach Ma\u00df \u00fcberzeugt mit einer hochwertigen Optik und Haptik. 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