{"id":5731,"date":"2020-06-06T13:00:06","date_gmt":"2020-06-06T13:00:06","guid":{"rendered":"https:\/\/rottaprint.com\/?p=5731"},"modified":"2025-12-17T11:41:42","modified_gmt":"2025-12-17T11:41:42","slug":"rumsatz-halbjahr-2019","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/de\/blog\/rumsatz-halbjahr-2019\/","title":{"rendered":"Der Umsatz von Rottaprint ist im ersten Halbjahr 2019 um 7% gestiegen, auf 11 Mio. Euro"},"content":{"rendered":"

In der ersten Jahresh\u00e4lfte haben wir eine Zunahme unseres Umsatzes auf 11 Mio. Euro festgestellt, was einen Zuwachs von 7%, verglichen mit dem Vorjahr bedeutet. F\u00fcr die zweite Jahresh\u00e4lfte erwarten wir einen gleichbleibendes Wachstum.<\/span><\/strong><\/p>\n

Welche waren die wichtigsten Investitionen?<\/strong><\/h2>\n

Die wichtigsten Investitionen im ersten Semester 2019 waren der Ausbau der Infrastruktur durch die fortschreitende Renovierung der B\u00fcros und einiger Gemeinschaftsr\u00e4ume im Firmenhauptsitz Apahida, die aufgrund des wachsenden Teams notwendig wurden.<\/p>\n

So haben wir auch in unseren Maschinenpark investiert, was es uns erm\u00f6glicht hat, einige neue Produkte in unser Portfolio aufzunehmen, wie beispielsweise Etiketten zum Diebstahlschutz, die direkt unter dem selbstklebenden Etikett integriert wird – eine viel \u00e4sthetischere L\u00f6sung zum Diebstahlschutz als bisher, wodurch all Ihre Produkte sicherer werden. Die Investitionen werden bis zum Jahresende fortgef\u00fchrt, insbesondere die Entwicklung des Hauptsitzes in Apahida, aber auch die Implementierung einiger Maschinen f\u00fcr das Finish.<\/p>\n

Wachstum von Rottaprint am Exportmarkt<\/strong><\/h2>\n

Das Gesamtvolumen unseres Exports ist zwar konstant bei 26% geblieben, die Anzahl der Kunden aus dem Ausland ist jedoch um 21% angestiegen, die meisten davon aus der Lebensmittel- und Chemieindustrie. Im Moment werden 23% all unserer Kunden aus unseren Standorten\u00a0 in Ungarn und Deutschland beliefert. F\u00fcr dieses Jahr erwarten wir einen Anstieg der deutschen Kunden um 30%, der ungarischen Kunden um 10%.<\/p>\n

\u201eDieses Jahr m\u00f6chten wir unseren Kundenstamm in Deutschland und Ungarn vergr\u00f6\u00dfern. Momentan bedienen wir die H\u00e4lfte des Gesamtvolumens Ungarns, wir m\u00f6chten hier jedoch mehr in die Tiefe des Marktes vordringen und unser Produktportfolio besser aussch\u00f6pfen. Wie in Rum\u00e4nien, ist unsere Hauptbranche auch hier die Lebensmittelindustrie. Diese Tatsache zieht sich auch durch unseren Export, bei dem wir gl\u00fccklich sind, dass wir mit den Marktf\u00fchrern der Branche zusammenarbeiten und wir deshalb auch unsere Expertise optimal ausspielen k\u00f6nnen.\u201d<\/span><\/em> Cristi Nechita-Rotta, CEO Rottaprint.<\/p>\n

Unsere Bestseller<\/strong><\/h2>\n

Unsere Bestseller, basierend auf der Nachfrage unserer Kunden im ersten Halbjahr waren: bedruckte, selbstklebende Etiketten<\/strong><\/a><\/span>, Aluminiumdeckel<\/a><\/span><\/strong> und Shrink-Sleeves<\/a><\/span><\/strong>. Unsere Top-Branchen sind: die Lebensmittelindustrie<\/a><\/strong><\/span>, Getr\u00e4nkeindustrie<\/a><\/span><\/strong>, Kosmetik<\/a><\/span><\/strong> und Haushaltsprodukte<\/a><\/span><\/strong>, die Pharmaindustrie<\/a><\/strong><\/span> und Nahrungserg\u00e4nzungsmittel, aber auch die Logistikbranche<\/a><\/strong><\/span>.<\/p>\n

 <\/p>\n

\"Wachstum<\/p>\n

\u201eIn unserer Marktbeobachtung wird deutlich, dass das Shrink-Sleeve im Vergleich zum Vorjahr, nun auch in der Kosmetik- und Hygienebranche Einzug erh\u00e4lt. Diese Branchen hatten sich im Vorjahr meist eher f\u00fcr bedruckte, selbstklebende Etiketten entschieden.\u201d <\/span><\/em>Cristi Nechita-Rotta, CEO Rottaprint.<\/p>\n

Unsere beliebtesten Produkte f\u00fcr den Export in Ungarn waren bedruckte, selbstklebende Etiketten und bedruckte Folie zum Verschwei\u00dfen von Styroporschalen in der Fleischwarenindustrie, Aluminiumdeckel und Weinetiketten<\/a><\/strong><\/span>. In Deutschland haben wir einen Anstieg der Nachfrage f\u00fcr Etiketten auf PET-Liner und Digimarc-Etiketten wahrgenommen. Die spezielle Drucktechnik, die hierbei zum Einsatz kommt, beschleunigt das Scannen von Barcodes an der Kasse deutlich und soll auch den Endverbrauchern erm\u00f6glichen, mit mobilen Endger\u00e4ten zus\u00e4tzlichen Produktinformationen auszulesen.<\/p>\n","protected":false},"excerpt":{"rendered":"

In der ersten Jahresh\u00e4lfte haben wir eine Zunahme unseres Umsatzes auf 11 Mio. Euro festgestellt, was einen Zuwachs von 7%, … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":11306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1577],"tags":[],"class_list":["post-5731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pressemeldungen"],"acf":[],"yoast_head":"\nDer Umsatz von Rottaprint ist im ersten Halbjahr um 7% gestiegen<\/title>\n<meta name=\"description\" content=\"Der Umsatz von Rottaprint ist im ersten Halbjahr 2019 um 7% auf 11 Mio. Euro gestiegen. 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