{"id":9519,"date":"2020-06-06T13:35:20","date_gmt":"2020-06-06T13:35:20","guid":{"rendered":"https:\/\/rottaprint.com\/?p=9519"},"modified":"2025-08-07T13:00:52","modified_gmt":"2025-08-07T13:00:52","slug":"sunimprof-wird-zu-rottaprint","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/de\/blog\/sunimprof-wird-zu-rottaprint\/","title":{"rendered":"Sunimprof Rottaprint wird zu Rottaprint und erh\u00e4lt eine neue, visuelle Identit\u00e4t"},"content":{"rendered":"<p><span class=\"blue\">Sunimprof Rottaprint, die gr\u00f6\u00dfte Flexodruckerei f\u00fcr selbstklebende Etiketten und flexible Verpackungen Rum\u00e4niens, wird zu Rottaprint und erh\u00e4lt im Zuge unseres Rebranding-Prozesses eine neue visuelle Identit\u00e4t. F\u00fcr das Rebranding unserer Marke und der Implementierung einer neuen Marketingstrategie haben wir 40.000 \u20ac investiert.\u00a0<\/span><\/p>\n<p>Der Hauptgrund f\u00fcr diese Ver\u00e4nderung ist die Vereinheitlichung unserer Identit\u00e4t in allen M\u00e4rkten, auf denen wir agieren. Bis heute waren wir in Ungarn und Deutschland unter dem Namen Sunimprof bekannt, in Rum\u00e4nien unter Sunimprof Rottaprint.<\/p>\n<p><em><span style=\"color: #808080;\"> \u201eIn erster Linie haben wir uns gew\u00fcnscht, ein konsequentes Erscheinungsbild und eine einheitliche Markenkommunikation zu etablieren. Wir haben uns f\u00fcr die Vereinfachung unseres Namens entschieden, damit wir unseren Kunden und Partnern leichter im Ged\u00e4chtnis bleiben. Dar\u00fcber hinaus m\u00f6chten wir erzielen, dass unsere neue Identit\u00e4t die Gesamtheit unserer Firmenaktivit\u00e4t widerspiegelt. Wir sind uns sicher, dass dieser Zug zur St\u00e4rkung unserer Position als Marktf\u00fchrer auf dem Rum\u00e4nischen Markt beitr\u00e4gt\u201d<\/span><\/em>\u00a0Cristi Nechita-Rotta, CEO Rottaprint.\u00a0<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7613 size-full\" title=\"Rebranding | Rottaprint\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1.png\" alt=\"Aus Sunimprof Rottaprint wird Rottaprint | Rebranding\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1.png 1200w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-1100x576.png 1100w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-1024x536.png 1024w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-768x402.png 768w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-90x47.png 90w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-105x55.png 105w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-500x262.png 500w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>Der Name Rottaprint entspringt unserer Firmengeschichte und das Logo symbolisiert den Druckprozess, sowie den Druck auf Rolle, die Kernaktivit\u00e4t unserer Firma. So haben wir unsere Initiale, <em>R<\/em>, zum stilisierten Symbol auserkoren, das die drei Aspekte unserer Firma widerspiegelt: Die senkrechte Linie stellt das Tr\u00e4germaterial dar, das in die Maschine eingef\u00fchrt wird. Der Kreis steht f\u00fcr die Walze der Druckmaschine und der Halbkreis f\u00fcr das finale Produkt.<\/p>\n<p>Im selben Zug haben wir auch das Design unserer Website \u00fcberarbeitet und ausgebaut. So beinhaltet die neue Website <span style=\"color: #004697;\"><a style=\"color: #004697;\" href=\"http:\/\/www.rottaprint.de\">www.rottaprint.de<\/a><\/span> auch tagesaktuelle Inhalte \u00fcber uns und unsere Leistungen und wird in vier Sprachen verf\u00fcgbar sein, um alle M\u00e4rkte zu bedienen, in denen wir aktiv sind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunimprof Rottaprint, die gr\u00f6\u00dfte Flexodruckerei f\u00fcr selbstklebende Etiketten und flexible Verpackungen Rum\u00e4niens, wird zu Rottaprint und erh\u00e4lt im Zuge unseres &hellip; <a href=\"https:\/\/www.rottaprint.com\/de\/blog\/sunimprof-wird-zu-rottaprint\/\">Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":7608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1577],"tags":[],"class_list":["post-9519","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aus Sunimprof Rottaprint wird Rottaprint | Rebranding<\/title>\n<meta name=\"description\" content=\"Sunimprof Rottaprint, die gr\u00f6\u00dfte Flexodruckerei in Rum\u00e4nien, die Etiketten und flexible Verpackungen druckt, wird zu Rottaprint.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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