{"id":13973,"date":"2022-11-23T12:24:05","date_gmt":"2022-11-23T12:24:05","guid":{"rendered":"https:\/\/rottaprint.com\/?p=13973"},"modified":"2025-12-17T11:16:14","modified_gmt":"2025-12-17T11:16:14","slug":"custom-label-printing-6-reasons-to-go-digital","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/en\/blog\/custom-label-printing-6-reasons-to-go-digital\/","title":{"rendered":"Custom label printing: 6 reasons to go digital"},"content":{"rendered":"

\"CustomNot sure which technology is right for your custom labels printing? Well, you probably shouldn’t. That’s why we’re here. In this article you will find relevant information about the advantages of digital printing and when it is suitable for your products’ labels.<\/span><\/p>\n

6 reasons to choose digital printing<\/h2>\n

1. You want your labels in a short time<\/h3>\n

Digital printing<\/a><\/span> <\/strong>will save you when you’re under time pressure. That’s because we print them for you in no time. Digital printing makes printing time shorter compared to other printing technologies such as flexography or screen printing. Why? Because digital printing doesn’t require additional file processing or time spent making printing plates. So the delivery time is much shorter.<\/p>\n

2. You can test several product variants<\/h3>\n

What better response can there be than direct feedback from your consumers? With digital printing, you can test a variety of labels directly in the marketplace. This way you make an informed decision. You choose the label your customers prefer and then print it in the final print run.<\/p>\n

There is no minimum print run for digital printing. When you have chosen your final label you can opt for flexo technology<\/a><\/span><\/strong> or even stick with digital printing.<\/p>\n

\"Custom<\/p>\n

3. You only need a small print run<\/h3>\n

Digital printing is a good idea if too much label stock is a problem for you, or if the minimum run required for flexography is too large for your business needs. Thanks to the short print runs you can order and the precision of digital printing, you can easily eliminate the problem of excess label stock.<\/p>\n

4. Information on your custom labels must be changed often<\/h3>\n

Customized packaging will account for 15% of total retail sales by the end of 2022 (+50% compared to 2021). (1)<\/p>\n

There may be a number of situations where you need custom label printing:<\/p>\n