{"id":21263,"date":"2025-04-22T12:27:29","date_gmt":"2025-04-22T12:27:29","guid":{"rendered":"https:\/\/rottaprint.com\/?p=21263"},"modified":"2025-12-17T12:13:25","modified_gmt":"2025-12-17T12:13:25","slug":"az-ursus-breweries-es-a-rottaprint-a-vonzo-cimkek-receptje","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/hu\/blog\/az-ursus-breweries-es-a-rottaprint-a-vonzo-cimkek-receptje\/","title":{"rendered":"Az Ursus Breweries \u00e9s a Rottaprint: A vonz\u00f3 c\u00edmk\u00e9k receptje"},"content":{"rendered":"

A Rottaprint sz\u00e1m\u00e1ra minden \u00e1ltalunk gy\u00e1rtott c\u00edmke \u00fcgyfel\u00fcnk term\u00e9k\u00e9nek n\u00e9vjegyk\u00e1rty\u00e1ja \u00e9s lehet\u0151s\u00e9g egy er\u0151s vizu\u00e1lis kapcsolat megteremt\u00e9s\u00e9re a fogyaszt\u00f3val. \u00dcgyfeleink sikere a mi siker\u00fcnk is, \u00e9s az Ursus Breweries-szel<\/a><\/span><\/strong> val\u00f3 hossz\u00fa t\u00e1v\u00fa partners\u00e9g ezt a filoz\u00f3fi\u00e1t szeml\u00e9lteti. Ebben az interj\u00faban megvizsg\u00e1ljuk, hogy rugalmas megk\u00f6zel\u00edt\u00e9s\u00fcnk, a speci\u00e1lis ig\u00e9nyekre val\u00f3 gyors reag\u00e1l\u00e1si k\u00e9pess\u00e9g\u00fcnk, valamint a versenyk\u00e9pes \u00e9s fenntarthat\u00f3 megold\u00e1sok ir\u00e1nti elk\u00f6telezetts\u00e9g\u00fcnk hogyan tette a Rottaprintet megb\u00edzhat\u00f3 partner\u00e9v\u00e9 a rom\u00e1niai s\u00f6rpiac egyik vezet\u0151 szerepl\u0151j\u00e9nek.<\/p>\n

\"Az<\/p>\n

\u201dA jap\u00e1n Asahi Csoport tagja, az Ursus Breweries t\u00f6bb mint 5 \u00e9ve m\u0171k\u00f6dik egy\u00fctt a Rottaprinttel egy szil\u00e1rd partners\u00e9gben, amely olyan k\u00f6z\u00f6s \u00e9rt\u00e9keken alapul, mint a min\u0151s\u00e9g, a fenntarthat\u00f3s\u00e1g \u00e9s a kiv\u00e1l\u00f3s\u00e1g. A Rottaprint, amelyet az ipar\u00e1gban \u00e9s a partnerek k\u00f6r\u00e9ben \u201eerd\u00e9lyi jap\u00e1nk\u00e9nt\u201d ismernek, azon kev\u00e9s rom\u00e1niai v\u00e1llalatok egyike, amely 2013 \u00f3ta bevezette a jap\u00e1n Kaizen menedzsment rendszert, biztos\u00edtva ezzel a hat\u00e9kony folyamatokat \u00e9s a harmonikus munkak\u00f6rnyezetet. Ez a megk\u00f6zel\u00edt\u00e9s lehet\u0151v\u00e9 tette a Rottaprint sz\u00e1m\u00e1ra, hogy sikeresen t\u00e1mogassa az Ursus term\u00e9kek min\u0151s\u00e9g\u00e9t \u00e9s megb\u00edzhat\u00f3 strat\u00e9giai partnerr\u00e9 v\u00e1ljon.<\/span><\/p>\n

Mikor kezdte el az egy\u00fcttm\u0171k\u00f6d\u00e9st a Rottaprinttel, \u00e9s mi\u00e9rt d\u00f6nt\u00f6tt mellett\u00fck a c\u00edmk\u00e9k gy\u00e1rt\u00e1s\u00e1ban?<\/b><\/h4>\n

Az egy\u00fcttm\u0171k\u00f6d\u00e9st a Rottaprinttel 2019-ben kezdt\u00fck, amikor az Ursus Breweries \u00faj term\u00e9kportf\u00f3li\u00f3t fejlesztett ki a kolozsv\u00e1ri gy\u00e1rban a B\u00e2rlog \u00e9s Azuga term\u00e9kcsal\u00e1dok sz\u00e1m\u00e1ra. A Rottaprintet els\u0151sorban rugalmass\u00e1ga miatt v\u00e1lasztottuk ehhez a projekthez, mivel a sz\u00fcks\u00e9ges c\u00edmk\u00e9k mennyis\u00e9ge viszonylag kicsi volt, \u00e9s versenyk\u00e9pes \u00e1rat k\u00edn\u00e1ltak.<\/span><\/p>\n

Milyen f\u0151 el\u0151ny\u00f6ket szerzett ebb\u0151l az egy\u00fcttm\u0171k\u00f6d\u00e9sb\u0151l, \u00e9s hogyan j\u00e1rult hozz\u00e1 a Rottaprint term\u00e9kei fejleszt\u00e9s\u00e9hez?<\/b><\/h4>\n

A Rottaprinttel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s f\u0151 el\u0151nyei a versenyk\u00e9pes \u00e1r, amely lehet\u0151v\u00e9 teszi term\u00e9keink k\u00f6lts\u00e9geinek ellen\u0151rz\u00e9s\u00e9t, valamint a k\u00f6zels\u00e9g, amely gyors reakci\u00f3t biztos\u00edt a c\u00edmk\u00e9z\u00e9si folyamat sor\u00e1n felmer\u00fcl\u0151 probl\u00e9m\u00e1k azonos\u00edt\u00e1s\u00e1ra \u00e9s megold\u00e1s\u00e1ra. A Rottaprint abban is seg\u00edtett nek\u00fcnk, hogy optimaliz\u00e1ljuk c\u00edmk\u00e9ink form\u00e1j\u00e1t, \u00edgy a k\u00e9szterm\u00e9k kellemes \u00e9s vonz\u00f3 megjelen\u00e9s\u0171 legyen a fogyaszt\u00f3k sz\u00e1m\u00e1ra.<\/span><\/p>\n

Tekintettel arra, hogy az \u00d6n\u00f6k ipar\u00e1ga gyakran v\u00e1ltozik a polcokon, hogyan fejl\u0151dtek m\u00e1rk\u00e1juk c\u00edmk\u00e9i az \u00e9vek sor\u00e1n, hogy tov\u00e1bbra is vonz\u00f3ak maradjanak a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra? \u00c1ltal\u00e1ban milyen gyakran v\u00e1ltoztatj\u00e1k a c\u00edmk\u00e9k diz\u00e1jnj\u00e1t\/anyag\u00e1t, \u00e9s mi ennek az oka?<\/b><\/h4>\n

A c\u00edmk\u00e9k b\u00e1rmilyen m\u00f3dos\u00edt\u00e1s\u00e1n\u00e1l alkalmazott alapelv az egyszer\u0171s\u00e9g meg\u0151rz\u00e9se volt. Igyeksz\u00fcnk c\u00edmk\u00e9inket a lehet\u0151 legegyszer\u0171bbnek tartani, a sz\u00edneket pedig \u00f6sszehangolni azzal, amit a rendszeres fogyaszt\u00f3k a k\u00e9zm\u0171ves s\u00f6r\u00f6k ter\u00fclet\u00e9n hagyom\u00e1nyokkal rendelkez\u0151 orsz\u00e1gok hasonl\u00f3 term\u00e9keit\u0151l elv\u00e1rnak.<\/span><\/p>\n

A diz\u00e1jn k\u00f6r\u00fclbel\u00fcl 5 \u00e9vente v\u00e1ltozik. Amellett, hogy \u00faj megjelen\u00e9st szeretn\u00e9nk k\u00edn\u00e1lni a fogyaszt\u00f3knak \u00e9s innovat\u00edv v\u00e1llalatk\u00e9nt val\u00f3 \u00fczenet\u00fcnket a ter\u00fcleten, a v\u00e1ltoz\u00e1s c\u00e9lja a fenntarthat\u00f3s\u00e1g is, term\u00e9keink k\u00f6rnyezetre gyakorolt hat\u00e1s\u00e1nak folyamatos cs\u00f6kkent\u00e9se.<\/a><\/span><\/strong><\/span><\/p>\n

Hogyan befoly\u00e1solj\u00e1k a term\u00e9kek c\u00edmk\u00e9i a fogyaszt\u00f3k v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9s\u00e9t?<\/b><\/h4>\n

Tiszt\u00e1ban vagyunk azzal, hogy sok esetben a c\u00edmke adja el a term\u00e9ket. Egy j\u00f3l elk\u00e9sz\u00edtett c\u00edmke, amely k\u00e9pes \u00f6sszehangolni az eszt\u00e9tikai megjelen\u00e9st a fogyaszt\u00f3 sz\u00e1m\u00e1ra hasznos \u00e9s relev\u00e1ns inform\u00e1ci\u00f3kkal, jelent\u0151s hat\u00e1ssal van a v\u00e1s\u00e1rl\u00f3 term\u00e9kv\u00e1laszt\u00e1s\u00e1ra. \u00c9rtj\u00fck az els\u0151 vizu\u00e1lis kontaktus fontoss\u00e1g\u00e1t, ez\u00e9rt folyamatosan arra \u00f6sszpontos\u00edtunk, hogy vonz\u00f3, j\u00f3l struktur\u00e1lt \u00e9s fogyaszt\u00f3ink elv\u00e1r\u00e1sainak megfelel\u0151 c\u00edmk\u00e9ket hozzunk l\u00e9tre.<\/span><\/p>\n

Milyen int\u00e9zked\u00e9seket vezettek be a c\u00edmk\u00e9k fenntarthat\u00f3s\u00e1g\u00e1nak biztos\u00edt\u00e1s\u00e1ra, \u00e9s hogyan fogadt\u00e1k ezeket a fogyaszt\u00f3k?<\/b><\/h4>\n

Az els\u0151 int\u00e9zked\u00e9s az volt, hogy cs\u00f6kkentett\u00fck az egyes palackokra felhelyezett c\u00edmk\u00e9k sz\u00e1m\u00e1t. Ezt k\u00f6vet\u0151en a lehet\u0151 legnagyobb m\u00e9rt\u00e9kben cs\u00f6kkentett\u00fck a nyomtat\u00e1shoz haszn\u00e1lt sz\u00ednek sz\u00e1m\u00e1t an\u00e9lk\u00fcl, hogy a term\u00e9k vizu\u00e1lis vonzerej\u00e9t rontottuk volna. Tov\u00e1bbra is dolgozunk ezen c\u00edmk\u00e9k m\u00e9ret\u00e9nek cs\u00f6kkent\u00e9s\u00e9n, mindig \u00fcgyelve arra, hogy ne befoly\u00e1soljuk a fogyaszt\u00f3k helyes \u00e9s teljes k\u00f6r\u0171 t\u00e1j\u00e9koztat\u00e1s\u00e1t. Ezzel p\u00e1rhuzamosan hangs\u00falyt fektet\u00fcnk a lehet\u0151 legink\u00e1bb k\u00f6rnyezetbar\u00e1t anyagok felhaszn\u00e1l\u00e1s\u00e1ra<\/a><\/span><\/strong>, ez\u00e1ltal er\u0151s\u00edtve elk\u00f6telezetts\u00e9g\u00fcnket a fenntarthat\u00f3s\u00e1g \u00e9s a k\u00f6rnyezeti hat\u00e1s cs\u00f6kkent\u00e9se ir\u00e1nt.<\/span><\/p>\n

Mit \u00fczenne a Rottaprintnek a 33 \u00e9ves tev\u00e9kenys\u00e9ge alkalm\u00e1b\u00f3l?<\/b><\/h4>\n

El\u0151sz\u00f6r is szeretn\u00e9nk gratul\u00e1lni a Rottaprintnek a 33 \u00e9ves folyamatos kolozsv\u00e1ri tev\u00e9kenys\u00e9g\u00e9hez. Mi, az Ursus Breweries, a jap\u00e1n Asahi Csoport tagja, \u00f6r\u00fcl\u00fcnk, hogy partnerei lehet\u00fcnk a Rottaprintnek, az \u201eerd\u00e9lyi jap\u00e1nnak\u201d<\/a><\/span><\/strong>, egy olyan v\u00e1llalatnak, amely kiv\u00e1l\u00f3 h\u00edrn\u00e9vvel rendelkezik mind a piacon, ahol m\u0171k\u00f6dik, mind a helyi k\u00f6z\u00f6ss\u00e9gben.\u201d<\/span><\/p>\n

\"33<\/p>\n

Az eszt\u00e9tikai szemponton t\u00fal az Ursus Breweries \u00e9s a Rottaprint k\u00f6z\u00f6tti egy\u00fcttm\u0171k\u00f6d\u00e9s a fejl\u0151d\u00e9s \u00e9s a fenntarthat\u00f3s\u00e1g ir\u00e1nti \u00e1lland\u00f3 elk\u00f6telezetts\u00e9get t\u00fckr\u00f6zi. A c\u00edmk\u00e9k diz\u00e1jnj\u00e1nak a piaci trendekhez val\u00f3 igaz\u00edt\u00e1s\u00e1val \u00e9s a k\u00f6rnyezetbar\u00e1t int\u00e9zked\u00e9sek bevezet\u00e9s\u00e9vel az Ursus Breweries komoly elk\u00f6telezetts\u00e9get mutat a fogyaszt\u00f3k \u00e9s a k\u00f6rnyezet ir\u00e1nt.<\/p>\n

Ha megb\u00edzhat\u00f3 partnert keres, aki meg\u00e9rti term\u00e9kei vizu\u00e1lis hat\u00e1s\u00e1nak fontoss\u00e1g\u00e1t \u00e9s szem\u00e9lyre szabott megold\u00e1sokat k\u00edn\u00e1l, a Rottaprint csapata k\u00e9szs\u00e9ggel t\u00e1mogatja \u00d6nt.<\/p>\n

K\u00e9rjen \u00e1raj\u00e1nlatot<\/span>, \u00e9s mi megtal\u00e1ljuk az \u00d6n sz\u00e1m\u00e1ra megfelel\u0151 megold\u00e1st.<\/p>\n

Az eredeti cikk a retail.ro<\/a><\/span><\/strong> oldalon (RO tartalom) olvashat\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Rottaprint sz\u00e1m\u00e1ra minden \u00e1ltalunk gy\u00e1rtott c\u00edmke \u00fcgyfel\u00fcnk term\u00e9k\u00e9nek n\u00e9vjegyk\u00e1rty\u00e1ja \u00e9s lehet\u0151s\u00e9g egy er\u0151s vizu\u00e1lis kapcsolat megteremt\u00e9s\u00e9re a fogyaszt\u00f3val. \u00dcgyfeleink … Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":21267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-21263","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ugyfel-projektek"],"acf":[],"yoast_head":"\nAz Ursus Breweries \u00e9s a Rottaprint: A vonz\u00f3 c\u00edmk\u00e9k receptje<\/title>\n<meta name=\"description\" content=\"Az Ursus Breweries \u00e9s a Rottaprint: A vonz\u00f3 c\u00edmk\u00e9k receptje. K\u00e9rjen \u00e1raj\u00e1nlatot, \u00e9s mi megtal\u00e1ljuk az \u00d6n sz\u00e1m\u00e1ra megfelel\u0151 megold\u00e1st.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rottaprint.com\/hu\/blog\/az-ursus-breweries-es-a-rottaprint-a-vonzo-cimkek-receptje\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az Ursus Breweries \u00e9s a Rottaprint: A vonz\u00f3 c\u00edmk\u00e9k receptje | Rottaprint\" \/>\n<meta property=\"og:description\" content=\"Az Ursus Breweries \u00e9s a Rottaprint: A vonz\u00f3 c\u00edmk\u00e9k receptje. 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