{"id":21495,"date":"2025-07-01T07:50:50","date_gmt":"2025-07-01T07:50:50","guid":{"rendered":"https:\/\/rottaprint.com\/?p=21495"},"modified":"2025-12-17T10:06:43","modified_gmt":"2025-12-17T10:06:43","slug":"rottaprint-es-farmec-7-ev-made-in-romania-egyuttmukodes","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/hu\/blog\/rottaprint-es-farmec-7-ev-made-in-romania-egyuttmukodes\/","title":{"rendered":"Rottaprint \u00e9s Farmec: 7 \u00e9v Made in Romania egy\u00fcttm\u0171k\u00f6d\u00e9s"},"content":{"rendered":"

\"Rottaprint<\/h3>\n

Mi t\u00f6rt\u00e9nik, amikor k\u00e9t rom\u00e1niai piacvezet\u0151 \u00f6sszefog, hogy optimaliz\u00e1lja \u00e9rt\u00e9kes\u00edt\u00e9si strat\u00e9gi\u00e1j\u00e1nak egyik kulcsfontoss\u00e1g\u00fa elem\u00e9t? Az eredm\u00e9ny egy sikeres egy\u00fcttm\u0171k\u00f6d\u00e9s, amit a Rottaprint \u00e9s a Farmec k\u00f6z\u00f6tti h\u00e9t \u00e9ves partners\u00e9g is bizony\u00edt. A 2018-ban indult egy\u00fcttm\u0171k\u00f6d\u00e9s c\u00e9lja az volt, hogy a c\u00edmk\u00e9ket val\u00f3di marketingeszk\u00f6z\u00f6kk\u00e9 alak\u00edtsa, amelyek k\u00e9pesek t\u00fckr\u00f6zni a m\u00e1rka identit\u00e1s\u00e1t \u00e9s befoly\u00e1solni a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9seket. Ez a cikk bepillant\u00e1st enged az egy\u00fcttm\u0171k\u00f6d\u00e9s kulissz\u00e1i m\u00f6g\u00e9, \u00e9s megmutatja, hogyan alakulnak a min\u0151s\u00e9g, a gyorsas\u00e1g \u00e9s a technikai innov\u00e1ci\u00f3 hat\u00e9kony c\u00edmk\u00e9kk\u00e9.<\/h3>\n

A Rottaprint \u00e9s a Farmec<\/a><\/span><\/strong>, k\u00e9t 100%-ban rom\u00e1n t\u0151k\u00e9vel m\u0171k\u00f6d\u0151 v\u00e1llalkoz\u00e1s, 2018-ban egyes\u00edtette er\u0151it, hogy olyan min\u0151s\u00e9gi c\u00edmk\u00e9ket hozzon l\u00e9tre, amelyek t\u00fckr\u00f6zik a m\u00e1rka identit\u00e1s\u00e1t \u00e9s vonzz\u00e1k a fogyaszt\u00f3kat a polcokhoz. A 7 \u00e9vvel ezel\u0151tt megkezd\u0151d\u00f6tt egy\u00fcttm\u0171k\u00f6d\u00e9s a k\u00e9t rom\u00e1n m\u00e1rka k\u00f6z\u00f6s \u00e9rt\u00e9kei, p\u00e9ld\u00e1ul a stabil partners\u00e9g, a professzionalizmus \u00e9s a min\u0151s\u00e9g k\u00f6r\u00e9 \u00e9p\u00fclt. Az egy\u00fcttm\u0171k\u00f6d\u00e9s kezdet\u00e9n a Rottaprint m\u00e1r 27 \u00e9ves piaci tapasztalattal \u00e9s soksz\u00edn\u0171 term\u00e9kportf\u00f3li\u00f3val<\/a><\/span><\/strong> rendelkezett, amelynek egyes elemei el\u0151sz\u00f6r jelentek meg Rom\u00e1ni\u00e1ban. Ezek k\u00f6z\u00f6tt vannak a h\u0151re zsugorod\u00f3 c\u00edmk\u00e9k, amelyeket a Rottaprint 2008-ban hozott be a helyi piacra, \u00e9s 2019-ben fejlesztett tov\u00e1bb azzal, hogy a gy\u00e1rt\u00e1sukhoz haszn\u00e1lt PVC f\u00f3li\u00e1t k\u00f6rnyezetbar\u00e1t PETg anyaggal v\u00e1ltotta fel. A fenntarthat\u00f3s\u00e1g<\/strong> ir\u00e1nti elk\u00f6telezetts\u00e9g\u00e9nek<\/a><\/span> megfelel\u0151en a Rottaprint jelenleg ak\u00e1r 40% ipari \u00fajrahasznos\u00edtott tartalommal rendelkez\u0151 rPET-et \u00e9s fogyaszt\u00f3i \u00fajrahasznos\u00edtott tartalommal rendelkez\u0151 rPET-et k\u00edn\u00e1l.<\/p>\n

Az rPET \u00e9s a PETg mellett a Rottaprint portf\u00f3li\u00f3j\u00e1ban szerepl\u0151 zsugorod\u00f3 c\u00edmk\u00e9k szegmense is folyamatosan fejl\u0151dik, \u00e9s speci\u00e1lis megold\u00e1sokat k\u00edn\u00e1l a k\u00fcl\u00f6nb\u00f6z\u0151 piaci ig\u00e9nyekhez. A leg\u00fajabb kieg\u00e9sz\u00edt\u00e9sek k\u00f6z\u00f6tt tal\u00e1lhat\u00f3 az OPS anyag, amely kiemelked\u0151 vizu\u00e1lis vonzerej\u00e9r\u0151l ismert, valamint a f\u00e9ny\u00e1tereszt\u0151, UV-sug\u00e1rz\u00e1st is blokkol\u00f3 zsugorod\u00f3 h\u00fcvely. Ez ut\u00f3bbi kifejezetten f\u00e9ny\u00e9rz\u00e9keny term\u00e9kekhez, p\u00e9ld\u00e1ul feh\u00e9rjetartalm\u00fa italokhoz lett kifejlesztve, amelyek \u00f6sszet\u00e9tel\u00fck miatt tov\u00e1bbi v\u00e9delmet \u00e9s teljesen \u00e1tl\u00e1tszatlan anyagot ig\u00e9nyelnek tulajdons\u00e1gaik meg\u0151rz\u00e9se \u00e9rdek\u00e9ben.\u00a0<\/em><\/p>\n

Ebben a cikkben azt vizsg\u00e1ljuk, hogyan alakult a Farmec \u00e9s a Rottaprint k\u00f6z\u00f6tti partners\u00e9g az id\u0151k sor\u00e1n, milyen hat\u00e1ssal vannak a c\u00edmk\u00e9k a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9sekre, \u00e9s milyen kih\u00edv\u00e1sokkal j\u00e1r a tervez\u00e9snek a folyamatosan v\u00e1ltoz\u00f3 piachoz val\u00f3 alkalmazkod\u00e1sa.<\/p>\n

1. Mikor kezd\u0151d\u00f6tt az egy\u00fcttm\u0171k\u00f6d\u00e9s\u00fck a Rottaprinttal, \u00e9s mi vezette \u00d6n\u00f6ket arra, hogy a Rottaprintet v\u00e1lassz\u00e1k a c\u00edmk\u00e9k gy\u00e1rt\u00e1s\u00e1ra?<\/strong><\/h3>\n

A Rottaprinttal val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s\u00fcnk 2018-ban kezd\u0151d\u00f6tt. Professzionalizmusuk, gyorsas\u00e1guk \u00e9s a sz\u00e1ll\u00edtott anyagok min\u0151s\u00e9ge miatt d\u00f6nt\u00f6tt\u00fcnk a Rottaprint mellett.<\/p>\n

2. Melyek a legfontosabb el\u0151ny\u00f6k, amelyeket ez az egy\u00fcttm\u0171k\u00f6d\u00e9s hozott \u00d6n\u00f6knek, \u00e9s hogyan j\u00e1rult hozz\u00e1 a Rottaprint term\u00e9keik fejleszt\u00e9s\u00e9hez?<\/strong><\/h3>\n

A legfontosabb el\u0151ny\u00f6k k\u00f6z\u00f6tt eml\u00edthetj\u00fck a r\u00f6vid sz\u00e1ll\u00edt\u00e1si id\u0151ket \u00e9s a c\u00edmk\u00e9k min\u0151s\u00e9g\u00e9t. Nagyon j\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s\u00fcnk van a Rottaprinttal, \u00e9s sz\u00e1mos esetben hasznot h\u00fazunk hatalmas szak\u00e9rtelm\u00fckb\u0151l, ami seg\u00edtett nek\u00fcnk fontos projekteket sikeresen megval\u00f3s\u00edtani.<\/p>\n

3. Tekintettel arra, hogy az \u00d6n\u00f6k ipar\u00e1ga gyakran v\u00e1ltozik a polcokon, hogyan fejl\u0151dtek az \u00d6n\u00f6k m\u00e1rk\u00e1j\u00e1nak c\u00edmk\u00e9i az \u00e9vek sor\u00e1n, hogy tov\u00e1bbra is vonz\u00f3ak maradjanak a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra? Milyen gyakran v\u00e1ltoztatj\u00e1k meg a c\u00edmk\u00e9k diz\u00e1jnj\u00e1t\/anyag\u00e1t, \u00e9s mi az oka ennek?<\/strong><\/h3>\n

A c\u00edmk\u00e9k diz\u00e1jnja \u00e9vente egyszer vagy (legfeljebb) k\u00e9tszer v\u00e1ltozik, a sz\u00ednek vagy az \u00f6sszetev\u0151k m\u00f3dos\u00edt\u00e1sait\u00f3l f\u00fcgg\u0151en.<\/p>\n

4. Hogyan befoly\u00e1solj\u00e1k a term\u00e9kc\u00edmk\u00e9k a fogyaszt\u00f3k v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9seit?<\/strong><\/h3>\n

A term\u00e9kc\u00edmk\u00e9k jelent\u0151sen befoly\u00e1solhatj\u00e1k a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9seket. A vonz\u00f3 diz\u00e1jn d\u00f6nt\u0151 lehet abban, hogy a polcon az egyik term\u00e9ket v\u00e1lasztj\u00e1k-e a m\u00e1sik helyett.<\/p>\n

5. Milyen int\u00e9zked\u00e9seket hoztak a c\u00edmk\u00e9k fenntarthat\u00f3s\u00e1g\u00e1nak biztos\u00edt\u00e1sa \u00e9rdek\u00e9ben, \u00e9s hogyan fogadt\u00e1k ezeket a fogyaszt\u00f3k?<\/strong><\/h3>\n

Term\u00e9kc\u00edmk\u00e9ink \u00f6sszet\u00e9tel\u00e9ben 25% \u00fajrahasznos\u00edtott anyag tal\u00e1lhat\u00f3.<\/p>\n

6. Milyen \u00fczenetet k\u00fcldene a Rottaprintnek 33 \u00e9ves tev\u00e9kenys\u00e9g\u00fck alkalm\u00e1b\u00f3l?<\/strong><\/h3>\n

Minden j\u00f3t! Folytass\u00e1k a j\u00f3 munk\u00e1t, \u00e9s tarts\u00e1k a n\u00f6vekv\u00f5 tendenci\u00e1t!\u201d<\/p>\n

A Rottaprint \u00e9s a Farmec k\u00f6z\u00f6tti partners\u00e9g t\u00f6bb, mint egyszer\u0171 besz\u00e1ll\u00edt\u00f3-\u00fcgyf\u00e9l kapcsolat; ez a \u201eMade in Romania\u201d egy\u00fcttm\u0171k\u00f6d\u00e9s \u00e9s a k\u00f6z\u00f6s \u00e9rt\u00e9kek erej\u00e9nek bizony\u00edt\u00e9ka. Mindk\u00e9t v\u00e1llalat befektetett a min\u0151s\u00e9gbe \u00e9s a fenntarthat\u00f3s\u00e1gba, folyamatosan alkalmazkodva a piaci dinamik\u00e1hoz, hogy relev\u00e1ns \u00e9s vonz\u00f3 maradjon.<\/p>\n

Gratul\u00e1lunk a Farmecnek a rom\u00e1n innov\u00e1ci\u00f3hoz val\u00f3 hozz\u00e1j\u00e1rul\u00e1s\u00e1\u00e9rt, \u00e9s \u00f6r\u00f6mmel folytatjuk ezt a k\u00f6z\u00f6s utat, inspir\u00e1lva m\u00e1s m\u00e1rk\u00e1kat is, hogy fektessenek be fenntarthat\u00f3 partners\u00e9gekbe \u00e9s hat\u00e9kony csomagol\u00e1sokba.<\/p>\n

K\u00e9rjen \u00e1raj\u00e1nlatot<\/a><\/span><\/strong>, \u00e9s mi megtal\u00e1ljuk az \u00d6n sz\u00e1m\u00e1ra megfelel\u0151 megold\u00e1st.<\/p>\n

Az eredeti cikk elolvashat\u00f3 a retail.ro<\/a><\/span> oldalon (RO tartalom).<\/p>\n","protected":false},"excerpt":{"rendered":"

Mi t\u00f6rt\u00e9nik, amikor k\u00e9t rom\u00e1niai piacvezet\u0151 \u00f6sszefog, hogy optimaliz\u00e1lja \u00e9rt\u00e9kes\u00edt\u00e9si strat\u00e9gi\u00e1j\u00e1nak egyik kulcsfontoss\u00e1g\u00fa elem\u00e9t? Az eredm\u00e9ny egy sikeres egy\u00fcttm\u0171k\u00f6d\u00e9s, amit … Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":21745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-21495","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ugyfel-projektek"],"acf":[],"yoast_head":"\nRottaprint \u00e9s Farmec: 7 \u00e9v Made in Romania egy\u00fcttm\u0171k\u00f6d\u00e9s.<\/title>\n<meta name=\"description\" content=\"Rottaprint \u00e9s Farmec: 7 \u00e9v Made in Romania egy\u00fcttm\u0171k\u00f6d\u00e9s. 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