{"id":21259,"date":"2025-04-22T12:04:11","date_gmt":"2025-04-22T12:04:11","guid":{"rendered":"https:\/\/rottaprint.com\/?p=21259"},"modified":"2025-12-17T10:30:41","modified_gmt":"2025-12-17T10:30:41","slug":"ursus-breweries-si-rottaprint-o-reteta-pentru-etichete-atractive","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/ro\/blog\/ursus-breweries-si-rottaprint-o-reteta-pentru-etichete-atractive\/","title":{"rendered":"Ursus Breweries \u0219i Rottaprint, o re\u021bet\u0103 pentru etichete atractive"},"content":{"rendered":"

Pentru Rottaprint, fiecare etichet\u0103<\/span><\/strong> pe care o producem este o carte de vizit\u0103 a produsului clientului nostru \u0219i o oportunitate de a crea o conexiune vizual\u0103<\/span><\/strong> puternic\u0103 cu consumatorul. Succesul clien\u021bilor no\u0219tri este \u0219i succesul nostru, iar parteneriatul de lung\u0103 durat\u0103 cu Ursus Breweries<\/a><\/span><\/strong> ilustreaz\u0103 aceast\u0103 filozofie. \u00cen acest interviu, vom explora modul \u00een care abordarea noastr\u0103 flexibil\u0103, capacitatea de a r\u0103spunde prompt nevoilor specifice \u0219i angajamentul pentru solu\u021bii competitive \u0219i sustenabile au f\u0103cut din Rottaprint un partener de \u00eencredere pentru unul dintre liderii pie\u021bei de bere din Rom\u00e2nia.<\/p>\n

\"Ursus<\/p>\n

\u201dUrsus Breweries, parte a grupului japonez Asahi, colaboreaz\u0103 de peste 5 ani cu Rottaprint, \u00eentr-un parteneriat solid bazat pe valori comune precum calitatea, sustenabilitatea \u0219i excelen\u021ba. Rottaprint, cunoscut\u0103 \u00een industrie \u0219i de parteneri ca \u201eardeleanul japonez\u201d, este una dintre pu\u021binele companii rom\u00e2ne\u0219ti care a implementat, \u00eencep\u00e2nd cu 2013, sistemul de management japonez Kaizen, asigur\u00e2ndu-\u0219i procese eficiente \u0219i un mediu de lucru armonios. Aceast\u0103 abordare a permis Rottaprint inclusiv s\u0103 sprijine cu succes calitatea produselor Ursus \u0219i s\u0103 devin\u0103 un partener strategic de \u00eencredere.<\/span><\/p>\n

C\u00e2nd a\u021bi \u00eenceput colaborarea cu Rottaprint \u0219i ce v-a determinat s\u0103 \u00eei alege\u021bi pentru produc\u021bia etichetelor?<\/b><\/h3>\n

Am \u00eenceput colaborarea cu Rottaprint \u00een anul 2019, atunci c\u00e2nd Ursus Breweries a dezvoltat un portofoliu nou de produse al fabricii din Cluj pentru sortimentele B\u00e2rlog \u0219i Azuga. Am ales Rottaprint pentru acest proiect \u00een principal datorit\u0103 flexibilit\u0103\u021bii, cantit\u0103\u021bile de etichete necesare fiind relativ mici, \u0219i pre\u021bului competitiv.<\/span><\/p>\n

Care sunt principalele avantaje pe care le-a\u021bi ob\u021binut din aceast\u0103 colaborare \u0219i cum a contribuit Rottaprint la \u00eembun\u0103t\u0103\u021birea produselor dvs.?<\/b><\/h3>\n

Principalele avantaje ale colabor\u0103rii cu Rottaprint sunt pre\u021bul competitiv, care ne permite s\u0103 control\u0103m costul produselor noastre, \u0219i proximitatea, reac\u021bia rapid\u0103 la identificarea \u0219i rezolvarea unor probleme ap\u0103rute \u00een procesul de etichetare. Rottaprint ne-a ajutat, de asemenea, s\u0103 optimiz\u0103m forma etichetelor noastre, astfel \u00eenc\u00e2t produsul finit s\u0103 aib\u0103 un aspect pl\u0103cut \u0219i atr\u0103g\u0103tor pentru consumator.<\/span><\/p>\n

Av\u00e2nd \u00een vedere c\u0103 industria dvs. se schimb\u0103 des la raft, cum au evoluat etichetele brandului dvs. de-a lungul anilor, astfel \u00eenc\u00e2t s\u0103 r\u0103m\u00e2n\u0103 atractive pentru clien\u021bi? Cu ce frecven\u021b\u0103 schimba\u021bi design-ul\/ materialul etichetelor de regul\u0103 \u0219i pe ce ra\u021bionament?<\/b><\/h4>\n

Principiul pe care l-am folosit \u00een orice modificare adus\u0103 etichetelor a fost acela al p\u0103str\u0103rii simplit\u0103\u021bii. \u00cencerc\u0103m s\u0103 \u021binem etichetele noastre c\u00e2t mai simple \u0219i culorile armonizate cu ceea ce a\u0219teapt\u0103 consumatorii obi\u0219nui\u021bi pentru produse similare din \u021b\u0103ri cu tradi\u021bie \u00een domeniul berilor artizanale.<\/span><\/p>\n

Designul se schimb\u0103 cu o frecven\u021b\u0103 de cca 5 ani. Pe l\u00e2ng\u0103 aspectul nou pe care dorim s\u0103-l oferim consumatorilor \u0219i mesajul nostru de companie inovativ\u0103 \u00een domeniu, schimbarea are, de asemenea, ca scop sustenabilitatea, reducerea continu\u0103 a impactului pe care produsele noastre \u00eel au asupra mediului.<\/a><\/span><\/strong><\/span><\/p>\n

Cum influen\u021beaz\u0103 etichetele produselor decizia de cump\u0103rare a consumatorilor?<\/b><\/h4>\n

Suntem con\u0219tien\u021bi c\u0103, \u00een multe cazuri, eticheta vinde produsul. O etichet\u0103 bine realizat\u0103, care reu\u0219e\u0219te s\u0103 armonizeze aspectul estetic cu informa\u021biile utile \u0219i relevante pentru consumator, are un impact major asupra alegerii produsului de c\u0103tre client. \u00cen\u021belegem importan\u021ba primului contact vizual, motiv pentru care ne concentr\u0103m constant pe crearea unor etichete atractive, bine structurate \u0219i \u00een ton cu a\u0219tept\u0103rile consumatorilor no\u0219tri.<\/span><\/p>\n

Ce m\u0103suri a\u021bi implementat pentru a asigura sustenabilitatea etichetelor \u0219i cum au fost acestea primite de consumatori?<\/b><\/h4>\n

Prima m\u0103sur\u0103 luat\u0103 a fost aceea de a reduce num\u0103rul de etichete aplicate pe fiecare sticl\u0103. Ulterior, am diminuat, pe c\u00e2t posibil, num\u0103rul de culori utilizate pentru tip\u0103rire, f\u0103r\u0103 \u00eens\u0103 a compromite atractivitatea vizual\u0103 a produsului. Continu\u0103m s\u0103 lucr\u0103m pentru reducerea dimensiunilor acestor etichete, av\u00e2nd mereu grij\u0103 s\u0103 nu afect\u0103m informarea corect\u0103 \u0219i complet\u0103 a consumatorilor. \u00cen paralel, punem accent pe utilizarea unor materiale c\u00e2t mai prietenoase cu mediul<\/a><\/span><\/strong>, consolid\u00e2nd astfel angajamentul nostru fa\u021b\u0103 de sustenabilitate \u0219i reducerea impactului ecologic.<\/span><\/p>\n

Ce a\u021bi transmite pentru Rottaprint pentru cei 33 de ani de activitate?<\/b><\/h4>\n

\u00cen primul r\u00e2nd, dorim s\u0103 felicit\u0103m Rottaprint pentru cei 33 de ani de activitate continu\u0103 \u00een Cluj. Noi, Ursus Breweries, parte a grupului japonez Asahi, ne bucur\u0103m s\u0103 fim partenerii Rottaprint, \u201eardeleanul japonez\u201d<\/a><\/span><\/strong>, o companie cu o reputa\u021bie excelent\u0103 at\u00e2t pe pia\u021ba \u00een care opereaz\u0103, c\u00e2t \u0219i \u00een comunitatea local\u0103.\u201d<\/span><\/p>\n

\"33<\/p>\n

Dincolo de aspectul estetic, colaborarea dintre Ursus Breweries \u0219i Rottaprint reflect\u0103 o preocupare constant\u0103 pentru evolu\u021bie \u0219i sustenabilitate. Prin adaptarea designului etichetelor la tendin\u021bele pie\u021bei \u0219i prin implementarea unor m\u0103suri prietene cu natura, Ursus Breweries demonstreaz\u0103 un angajament serios fa\u021b\u0103 de consumatori \u0219i mediu.<\/p>\n

Dac\u0103 e\u0219ti \u00een c\u0103utarea unui partener de \u00eencredere care s\u0103 \u00een\u021beleag\u0103 importan\u021ba impactului vizual al produselor tale \u0219i care s\u0103 ofere solu\u021bii personalizate, echipa Rottaprint este preg\u0103tit\u0103 s\u0103 te sprijine.<\/p>\n

Cere o ofert\u0103<\/span> \u0219i noi vom g\u0103si solu\u021bia potrivit\u0103 pentru tine.<\/p>\n

Articolul original poate fi citit pe retail.ro<\/a><\/span><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pentru Rottaprint, fiecare etichet\u0103 pe care o producem este o carte de vizit\u0103 a produsului clientului nostru \u0219i o oportunitate … Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":21268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-21259","post","type-post","status-publish","format-standard","has-post-thumbnail","category-proiecte-clienti"],"acf":[],"yoast_head":"\nUrsus Breweries \u0219i Rottaprint, o re\u021bet\u0103 pentru etichete atractive<\/title>\n<meta name=\"description\" content=\"Ursus Breweries \u0219i Rottaprint, o re\u021bet\u0103 pentru etichete atractive. 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