{"id":5733,"date":"2019-10-01T11:10:47","date_gmt":"2019-10-01T11:10:47","guid":{"rendered":"https:\/\/rottaprint.com\/?p=5733"},"modified":"2025-12-17T11:43:00","modified_gmt":"2025-12-17T11:43:00","slug":"afacerile-rottaprint-au-crescut-cu-7-in-prima-jumatate-a-anului-2019","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/ro\/blog\/afacerile-rottaprint-au-crescut-cu-7-in-prima-jumatate-a-anului-2019\/","title":{"rendered":"Afacerile Rottaprint au crescut cu 7% \u00een prima jum\u0103tate a anului 2019, p\u00e2n\u0103 la 11 milioane de euro\u00a0"},"content":{"rendered":"<p><span class=\"blue\">\u00cen prima jum\u0103tate a anului am \u00eenregistrat o cifr\u0103 de afaceri de circa 11 milioane de euro, \u00een cre\u0219tere cu 7 procente fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut. Pentru cea de-a doua parte a anului, estim\u0103m acela\u0219i ritm de cre\u0219tere.<\/span><\/p>\n<h2>Care au fost principalele investi\u021bii?<\/h2>\n<p>Principalele investi\u021bii realizate \u00een primul semestru al anului au fost \u00een dezvoltarea infrastructurii, prin construirea \u0219i renovarea birourilor \u0219i a unor spa\u021bii comune din centrul de la Apahida, necesare odat\u0103 cu m\u0103rirea echipei.<\/p>\n<p>De asemenea, am investit \u00een utilaje noi de produc\u021bie care au facilitat introducerea unor produse noi \u00een portofoliu, precum etichetele antifurt inserate sub eticheta autoadeziv\u0103, o solu\u021bie mult mai estetic\u0103 prin care toate produsele sunt protejate, dar \u0219i \u00eembun\u0103t\u0103\u021birea unora deja existente. Investi\u021biile vor continua p\u00e2n\u0103 la finalul anului \u00een dezvoltarea centrului de produc\u021bie din Apahida, precum \u0219i \u00eentr-un nou utilaj de finisare.<\/p>\n<h2>Rottaprint pe pia\u021ba exporturilor<\/h2>\n<p>Ponderea exporturilor din totalul cifrei de afaceri a r\u0103mas constant\u0103, de 26%, \u00eens\u0103, num\u0103rul clien\u021bilor str\u0103ini a crescut cu 21%, majoritatea provenind din industria alimentar\u0103 \u0219i cea chimic\u0103. \u00cen prezent, 23% din totalul clien\u021bilor sunt deservi\u021bi de centrele logistice din Germania \u0219i Ungaria. Pentru acest an, estim\u0103m o cre\u0219tere a num\u0103rului de clien\u021bi din Germania cu aprox. 30%, iar pentru Ungaria cu 10%.<\/p>\n<p><span class=\"blue\">\u201eAnul acesta, vom continua s\u0103 ne extindem portofoliul de clien\u021bi pentru centrele logistice din Germania \u0219i Ungaria. \u00cen prezent, acoperim jum\u0103tate din Ungaria, \u00eens\u0103 vrem s\u0103 ne concentr\u0103m pe cunoa\u0219terea pie\u021bei \u00een profunzime \u0219i diversificarea portofoliului de produse. Ca \u0219i \u00een Rom\u00e2nia, principala industrie pentru care noi producem etichete autoadezive este cea alimentar\u0103. Acest lucru se men\u021bine \u0219i pentru export, av\u00e2nd \u00een vedere c\u0103 \u00een Rom\u00e2nia \u0219i Ungaria, lucr\u0103m cu liderii din industrie \u0219i avem o experien\u021b\u0103 consacrat\u0103\u201d, <span style=\"color: #808080;\">Cristi Nechita-Rotta, director general Rottaprint.\u00a0\u00a0<\/span><\/span><\/p>\n<div class=\"content-image right\">\n<h2>Cele mai populare produse<\/h2>\n<p>Cele mai solicitate produse de c\u0103tre clien\u021bi, \u00een primele \u0219ase luni ale anului, au fost: etichetele autoadezive imprimate, urmate de capacele din aluminiu \u0219i etichetele termocontractibile (shrink sleeve). \u00cen topul industriilor care au solicitat serviciile noastre se afl\u0103: industria alimentar\u0103, b\u0103uturi \u0219i r\u0103coritoare, cosmetice \u0219i \u00eengrijirea casei, farmacie \u0219i suplimente alimentare, dar \u0219i logistic\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7498\" style=\"font-size: 17.008px;\" title=\"Produse | Rottaprint\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2019\/10\/top-3-produse-Rottaprint.png\" alt=\"Blog | Rottaprint\" width=\"630\" height=\"442\" srcset=\"https:\/\/www.rottaprint.com\/app\/uploads\/2019\/10\/top-3-produse-Rottaprint.png 768w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/10\/top-3-produse-Rottaprint-90x63.png 90w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/10\/top-3-produse-Rottaprint-105x74.png 105w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/10\/top-3-produse-Rottaprint-427x300.png 427w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span class=\"blue\">\u201ePrintre tendin\u021bele observate anul acesta constat\u0103m faptul c\u0103 etichetele shrink sleeve \u00eenregistreaz\u0103 o cre\u0219tere tot mai mare \u00een industria cosmeticelor \u0219i a produselor de \u00eengrijire a casei, comparativ cu anii trecu\u021bi c\u00e2nd erau solicitate cu preponderen\u021b\u0103 etichetele autoadezive.\u201d, \u00a0<span style=\"color: #808080;\">Cristi Nechita-Rotta.<\/span><\/span><\/p>\n<p>\u00cen ceea ce prive\u0219te cele mai cerute produse pentru export, pe primele locuri \u00een Ungaria s-au situat etichetele autoadezive \u0219i foliile tip\u0103rite pentru sigilarea caserolelor de carne sau a preparatelor din carne, capacele de aluminiu \u0219i etichetele de vin, iar \u00een Germania s-a observat o cre\u0219tere a cererii pentru etichete de tip liner PET \u0219i etichete Digimarc \u2013 care necesit\u0103 o tehnic\u0103 special\u0103 de printare pentru o scanare mai rapid\u0103 a codului de bare la casa de marcat sau scanarea acestuia direct cu telefonul de c\u0103tre consumatori.<\/p>\n<div class=\"image-half\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen prima jum\u0103tate a anului am \u00eenregistrat o cifr\u0103 de afaceri de circa 11 milioane de euro, \u00een cre\u0219tere cu &hellip; <a href=\"https:\/\/www.rottaprint.com\/ro\/blog\/afacerile-rottaprint-au-crescut-cu-7-in-prima-jumatate-a-anului-2019\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":11304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1579],"tags":[],"class_list":["post-5733","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comunicate-de-presa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Afacerile Rottaprint au crescut \u00een prima jum\u0103tate a anului 2019<\/title>\n<meta name=\"description\" content=\"Afacerile Rottaprint au crescut cu 11 milioane de euro, cu 7% mai mult fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rottaprint.com\/ro\/blog\/afacerile-rottaprint-au-crescut-cu-7-in-prima-jumatate-a-anului-2019\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afacerile Rottaprint au crescut cu 7% \u00een prima jum\u0103tate a anului 2019\" \/>\n<meta property=\"og:description\" content=\"\u00cen prima jum\u0103tate a anului am \u00eenregistrat o cifr\u0103 de afaceri de circa 11 milioane de euro, \u00een cre\u0219tere cu 7 procente fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut. 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