{"id":7547,"date":"2019-12-19T09:32:33","date_gmt":"2019-12-19T09:32:33","guid":{"rendered":"https:\/\/rottaprint.com\/?p=7547"},"modified":"2025-12-17T11:56:26","modified_gmt":"2025-12-17T11:56:26","slug":"sunimprof-rottaprint-devine-rottaprint","status":"publish","type":"post","link":"https:\/\/www.rottaprint.com\/ro\/blog\/sunimprof-rottaprint-devine-rottaprint\/","title":{"rendered":"Sunimprof Rottaprint devine Rottaprint \u0219i are o nou\u0103 identitate vizual\u0103"},"content":{"rendered":"<p><span class=\"blue\">Sunimprof Rottaprint, cea mai mare tipografie flexografic\u0103 produc\u0103toare de etichete autoadezive \u0219i ambalaje flexibile din Rom\u00e2nia, devine Rottaprint \u0219i are o nou\u0103 identitate vizual\u0103, \u00een urma unui proces integrat de rebranding. Investi\u021bia \u00een crearea \u0219i implementarea noi strategii de brand s-a ridicat la 40.000 euro.\u00a0<\/span><\/p>\n<p>Principalul obiectiv al procesului de rebranding a fost crearea unei imagini de brand unice pe toate pie\u021bele pe care activ\u0103m. P\u00e2n\u0103 \u00een prezent, \u00een Ungaria \u0219i Germania suntem cunoscu\u021bi sub numele de Sunimprof, iar \u00een Rom\u00e2nia ca Sunimprof Rottaprint.<\/p>\n<p><span class=\"blue\"> \u201e<\/span><span class=\"blue\">\u00cen primul r\u00e2nd, ne-am dorit s\u0103 avem o imagine consecvent\u0103 \u00een toate \u021b\u0103rile \u00een care suntem prezen\u021bi \u0219i s\u0103 avem o comunicare de brand unitar\u0103. Am optat pentru o variant\u0103 mai simpl\u0103 \u0219i mai u\u0219or de re\u021binut pentru clien\u021bii \u0219i partenerii no\u0219tri. Mai mult dec\u00e2t at\u00e2t, am urm\u0103rit ca noua identitate s\u0103 reflecte \u00een totalitate activitatea noastr\u0103 \u0219i suntem convin\u0219i c\u0103 acest lucru nu poate dec\u00e2t s\u0103 ne \u00eent\u0103reasc\u0103 pozi\u021bia de lider al pie\u021bei din Rom\u00e2nia\u201d<\/span><i><span class=\"blue\">,<\/span><\/i>\u00a0Cristi Nechita-Rotta, director general Rottaprint.\u00a0<i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7611 size-full\" title=\"Rebranding | Rottaprint\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1.png\" alt=\"Blog | Rottaprint\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1.png 1200w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-1100x576.png 1100w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-1024x536.png 1024w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-768x402.png 768w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-90x47.png 90w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-105x55.png 105w, https:\/\/www.rottaprint.com\/app\/uploads\/2019\/12\/sunimprof-devine-rottaprint-1-500x262.png 500w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>Numele de Rottaprint face parte din istoria companiei, iar simbolul din logo evoc\u0103 procesul tehnologic al tip\u0103ririi, precum tiparul \u00een rol\u0103, activitate definitorie pentru companie. Astfel, <i>R<\/i>-ul stilizat din simbol cuprinde trei elemente: linia care reprezint\u0103 h\u00e2rtia care intr\u0103 \u00een utilaj, cercul care este tamburul utilajului, iar semicercul care face trimitere la produsul finit.<\/p>\n<p>De asemenea, procesul de rebranding a inclus \u0219i lansarea unei noi versiuni a site-ului companiei. Astfel, noul site <a href=\"https:\/\/rottaprint.com\/ro\/\">https:\/\/rottaprint.com<\/a>, con\u021bine informa\u021bii la zi despre companie \u0219i serviciile pe care le oferim \u0219i va fi disponibil \u00een patru limbi, pentru a putea ajunge mai u\u0219or la cele mai importante pie\u021be vizate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunimprof Rottaprint, cea mai mare tipografie flexografic\u0103 produc\u0103toare de etichete autoadezive \u0219i ambalaje flexibile din Rom\u00e2nia, devine Rottaprint \u0219i are &hellip; <a href=\"https:\/\/www.rottaprint.com\/ro\/blog\/sunimprof-rottaprint-devine-rottaprint\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":7606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1579],"tags":[],"class_list":["post-7547","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comunicate-de-presa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sunimprof Rottaprint devine Rottaprint | Rebranding<\/title>\n<meta name=\"description\" content=\"Sunimprof Rottaprint, cea mai mare tipografie flexografic\u0103 produc\u0103toare de etichete \u0219i ambalaje flexibile din Rom\u00e2nia, devine Rottaprint.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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